Business & Tech
When Your New Phone Number Belonged to a Hasidic Hairdresser Named Zelda
Brooklyn problems.

Photo courtesy of Alyssa Bereznak, who, full disclosure, is my friend.
So! Brooklyn Heights resident, Yahoo News national correspondent and prominent neighborhood podcaster Alyssa Bereznak got a new work phone earlier this November with a 646 area code.
Pretty standard stuff. That is, until the phone number started being haunted by clients of its former owner — apparently a Hasidic hairdresser named Zelda, presumably a resident of Orthodox Jewish Brooklyn and clearly a woman with a knack for her craft.
Bereznak’s phone has been visited, so far, by four of Zelda’s clients, two of whom have Brooklyn area codes.
Below, courtesy of the phone’s new owner, a peek into the world of a Hasidic hairdresser named Zelda. (The proud mother, we learn, of a newborn ”tzaddikle.”)




To keep up with the adventures of Zelda’s former phone, follow Bereznak on Twitter or tune into BKHeightsCast, on which Texts For Zelda is sure to become a regular theme.
And if anyone is acquainted with this Hasidic hair queen IRL, by all means, reach out: simone.wilson@patch.com.
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