Viral 'Forever Bracelets' 'Zapped' Onto LI'ers At Nassau Jewelry Store

PORT WASHINGTON, NY — Love may or may not be forever, but at Port Washington jewelry store The Diamond Boutique, customers are hoping a new type of bracelet will be. "Forever bracelets" are a recent trend originating in New York City. The chains are welded around customers' wrists, and are used to mark friendships, love, and family bonds.

Owner Joseph Daniel tells Patch that his store is one of the first to offer the bracelets on Long Island. On Sundays between 11 a.m. and 2 p.m., he "zaps" the bracelets onto customers' wrists, a painless, one-minute process he says.

There are over 20 different chain types — gold-plated, gold-filled and sterling silver — and ranging in cost from $50 to $75. The bracelets are a popular interactive holiday gift choice, he says.

Beyond the significance of sharing the bracelets with loved ones, Daniel says that people like that the bracelets stay on, and can't be lost. And they are on trend: "Forever Bracelets fit the modern minimalist aesthetic."

TikToks showing young couples and friends getting their forever bracelets are popular.

But Daniel says all ages of customers are enjoying the concept: Moms and their young kids are coming in to get their matching "forever" bling.