Men's Grooming Shop Hammer & Nails Set For LI Expansion This Year

JERICHO, NY — A revolutionary grooming concept in men's self-care is expanding to Long Island. Hammer & Nails is planning to open its first three shops in Nassau County by 2026, starting in a Jericho location later this year.

"We do traditional barber services," Long Island franchisee owner Gray Bowman told Patch. "We also do manicures, pedicures and facial care in kind of a man cave setting. The majority of Hammer & Nails have a liquor license so they can serve clients with a cocktail as they walk in."

There are more than four dozen Hammer & Nails shops across the country.

While Bowman is not a Long Islander, he got connected with the region and learned about the business opportunity after seeing Hammer & Nails firsthand in Reno, Nevada.

"I just really loved the model, the look and feel of the shop," he said.

Ultimately, Bowman networked with the Northeast head of franchising, Don Yurick, who "mapped out about nine areas with potential for a Hammer & Nails" across the island, Bowman said.

Bowman is also locked into bringing a Hammer & Nails to Manhasset next year and one in Carle Place the following year.

Long Island is a "very affluent area," he said. "People care about their appearance, so this provides them with a space to do that in a comfortable setting."

As Hammer & Nails builds its clientele, Bowman is aware that the shop is an untapped market.

"I don't think anyone is doing what we're doing," Bowman said. "There [are] plenty of high-end barbershops or salons where you can go in and get a glass of wine, but it doesn't have that man cave feel to it. We're trying to create a community in each one of these things."

He anticipates a buzz for Hammer & Nails when it launches on Long Island in the last quarter of 2025.

"I think they'll be happy to see us when we open up the shop," Bowman said.