Business & Tech

New Eyebrow Threading Boutique Is Coming To Great Lakes Mall

Brow Art 23 is slated to open in November

Brow Art 23, an eyebrow threading boutique, will open a location at this November -- its fifth in Ohio..

The company has more than 140 locations throughout 24 states and Puerto Rico.

Brow Art 23 will occupy nearly 1,000 square feet in the Dillard’s south concourse. In addition to eyebrow threading, the location will offer a large selection of skin care and beauty products.

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The store will be open regular mall hours and appointments are not required.

"We consistently look for new tenants that can provide high-quality services for our visitors," said Renee Lanzara, the director of mall marketing and business development for Great Lakes Mall. "Brow Art 23 will provide shoppers with a convenient beauty break."

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Eyebrow threading is a hair removal technique that originated in India and is also widely practiced in the Middle East. It involves twisting a piece of thread into a double strand. This double stranded thread is used to pick up a line of hair and then remove it, creating a very clean, precise line.

The technique has grown increasingly in popularity in the U.S. in recent years. Eyebrow threading is a natural beauty choice because it does not use harmful products or artificial chemicals.

Brow Art 23 joins a growing list of new additions to Great Lakes Mall. In 2011, the property underwent a major renovation, which has since attracted a number of new tenants including , which will open later this year, and and , which opened earlier this year.

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