Oklahoma State University: Spears Business Instructors Provide Insight Into How To Make The Most Of Name, Image And ...

Press release from Oklahoma State University:

2022-01-04

Media Contact:
Bailey Stacy | Communications Coordinator, Marketing & Communications | 405-744-2700 | bailey.stacy@okstate.edu

Oklahoma State University Spears School of Business instructors are set to host a
Being on the Forefront of Name, Image and Likeness program Feb. 15-16 via Zoom.

With NCAA athletes now being allowed to capitalize on their name, image and likeness
for the first time, there is a significant impact on recruiting and the potential
to bring about positive change to athletes across the competition spectrum.

This program was designed to guide university and college athletic directors, assistant
directors, staff, athletes and administrators through this new opportunity for college
athletes.

Participants will learn about information crucial to maximizing opportunities for
success under the new laws regarding personal finance, compensation, tax implications
and other important financial considerations. They will alos learn about the marketing
concepts necessary for elevating a personal brand, social media influence and earning
power while gaining knowledge on marketing theory, strategy and tactics for successful
personal branding with an emphasis on audience engagement, generating followers, storytelling
and methods for position leveraging.

To view the full agenda or for more information, visit the website.

“This program brings together experts from four different areas to provide attendees
with answers to some of the most pressing questions about how schools should be navigating
the new name, image and likeness landscape,” said John Holden, assistant professor
in the Spears School of Business Department of Management.

Individual registration is $350 and group registrations of three or more is $300,
which includes digital materials for participants. Visit https://osucepd.com/CourseStatus.awp?&course=2-2617 to enroll in the program.

This press release was produced by Oklahoma State University. The views expressed here are the author’s own.