Business & Tech
Doylestown Author Has Advice For Entrepreneurs: Don't Hire Stupid People
Newly-released book tackles one of entrepreneurship's biggest problems with humor and hard-won wisdom.

DOYLESTOWN, PA — What if someone with lifetime experience running a multi-million-dollar company handed you a detailed roadmap of tips, strategies, and perhaps, most importantly, what hazards to avoid?
Veteran entrepreneur, mentor, local philanthropist and engineering-industry leader William R. Schutt of Doylestown has published a guide for entrepreneurs, "Don’t Hire Stupid People: They Are Too Much Work," to help sidestep the messy realties of building and running a business.
“When you’re dealing with the dumb and the clueless, it gets difficult,” Schutt says. "Of course, bad hires can undermine your team and bring down the whole enterprise."
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In his book, Schutt explains how to spot and hire good people and ways leaders can help them flourish.
Written and illustrated by Schutt, the book distills his decades of experience — from founding and
leading MATCOR, to mentoring startups, co-founding The Spark Bowl (a Bucks County-based
Shark Tank-style competition), and serving on nonprofit boards.
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The insights found in the book come from a lifetime of hiring, firing, scaling, stumbling, recovering, innovating, traveling, and ultimately succeeding in the world of business.
As a teenager, Schutt put himself through Drexel University one lawn at a time, growing a successful landscaping business. His chapter on bootstrapping will resonate with anyone self-funding their passion project or next big thing.
Schutt suggests observing other cultures and business customs, putting away phones during meetings, listening to clients, training and developing employees, and acting with integrity, always. "Don’t be an American barbarian and remember to get a life," he says.
“Each chapter feels like a mentoring session, direct, actionable, and free from jargon,” reads an early
review of the book. “His emphasis on integrity, fairness, and self-reliance resonates strongly,
particularly his belief that businesses should be built ‘one lawn at a time,’ without overreliance
on outside investors.”
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