Peddler's Village Goes Pink For Breast Cancer Awareness [PHOTOS]

LAHASKA, PA — Peddler's Village is certainly looking pink these days.

The change in colors is in support of the Pine2Pink effort for local breast cancer patients. The pink lights will remain up through October in support of the organization's month-long fundraising and awareness program benefiting local breast cancer patients.

The lights are not limited to Peddler's Village.

In Doylestown, Several buildings, including the court house, local museums, and Thompson Toyota, are illuminated with pink. As part of the initiative, Pine Street in Doylestown is Pink Street for the month.

The pink lights were switched on at the beginning of the month and will remain up through October in support of Pine2Pink's month-long fundraising and awareness program benefiting local breast cancer patients.

"It's our goal for Pine2Pink to provide a source of relief and comfort to patients during the grueling process of treatment and recovery and let them focus on becoming whole again, and take away some of the financial stresses that come with battling breast cancer," Pine2Pink founder Keith Fenimore said.

Download the free Pine2Pink app to participate in a virtual immersive pink ribbon scavenger hunt throughout Doylestown, New Hope and Peddler's Village. Nearly 200 local retailers, businesses, merchants and municipalities will participate in the virtual hunt. More than 60 prizes are available.

Last year's efforts raised $21,500, helping more than 70 local breast cancer patients.

Pine2Pink works closely with the Cancer Institute of Doylestown Health to help patients through transportation, integrative services, and out-of-pocket medical expenses.

Full details on all the events and activities planned can be found on the organization's website, pine2pink.org.