Neighbor News
New Video Driven Website Revolutionizes Planning for Wedding Industry!
Online website showcases the best in the wedding industry through videos, so couples can interview their vendors from their screens.
New Video Driven Website Revolutionizes Planning for Wedding Industry
Local business person, Mike Picard of Mike Picard Motion Pictures has launched, Reel Vendor Network, a video first website for couples to search for wedding professionals.
Being in the wedding industry for 25+ years, Mike realized that couples are looking to bypass the in-person meeting and vet out vendors by using online resources. The problem is that current websites (like The Knot) only offer directory style listings for couples to learn about products and services. The couples are then spending countless hours researching to make sure that their DJ, Florist, Photographer, venue, etc., is a good fit for them. And Mike recognized this problem. In fact there are even social media groups devoted to horrible wedding mishaps when the vendor is not what the couple had hoped for. (Facebook Group entitled, “The Knot, Wedding Wire, and other Wedding Advertising Scams!”).
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With Rhode Island being in the top 10 of the most popular states to have a wedding (Brides Magazine 2022) Mike saw an important need that would help his clientele moving forward so he created, Reel Vendor Network.
There are currently 18 members on RVN’s website and the list is growing. “Our vendors are the best of the best. They were hand chosen to be a part of this project. Due to their outstanding professionalism and track record.”
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With purchasing decisions as a whole moving to online, RVN provides a place where couples can browse in one place experienced and trusted wedding vendors.
A huge share of consumers in the wedding industry are of Generation Z.
The unique thing about Gen Z is that while millennials have grown up with social media, Gen Z has grown up with video-first social media.
85% of Gen Z, according to Digiday.com, say that they've bought a product after watching a marketing video. They're not just watching videos, they're making purchasing decisions too!
Enter “Reel Vendor Network,” A video first solution, saving Gen Z time by putting the in- person meeting right on their phones.
CONTACT: Jenn Little for more information 401-559-1025 text or jenn@jennlittlemedia.com
