Smithfield's FGX International Names César Melo CEO

Smithfield's FGX International has announced it has hired César Melo as Chief Executive Officer. 

Melo starts at FGX International after a 23-year career at Colgate-Palmolive, most recently as their Vice President of Marketing in Geneva, Switzerland.

Melo has lived and worked in the United States, Central and South America,  Asia, Europe and Russia in roles of increasing responsibility in general management and marketing with Colgate-Palmolive.  

“César is an outstanding leader and brings a wealth of knowledge to FGX from the consumer packaged goods industry,” said current FGX International CEO Alec Taylor, who is retiring after seven and a half years at FGX. “César adds a true international perspective to our business that should help us significantly increase our global presence.”

“I am thrilled to become part of the executive team at FGX, building on Alec’s outstanding contributions” Mr. Melo said .  “Their market leadership in non-prescription sunglasses and over-the-counter reading glasses will serve as a strong base as we innovate in these categories with exciting new products and further expand our business globally.”

 Mr. Melo is married with four children.