Land of Smiles® Show Teaches Good Habits for Healthy Teeth

Delta Dental of South Carolina’s popular Land of Smiles® dental education program is on the road this fall, taking the crusade for healthy teeth to more than 8,500 youngsters at 30 schools across the state in the coming weeks. The cast of dynamic superhero characters made their most recent stop in Charleston County for performances at North Charleston Creative Arts Elementary School and Meeting Street Elementary at Brentwood in North Charleston, Saint James-Santee Elementary School in McClellanville, Harbor View Elementary School and Stono Park Elementary School in Charleston, and Mount Zion Elementary School in Johns Island, teaching good dental health habits to 1,488 students in kindergarten through third grade.

The Land of Smiles® experience follows superhero Captain Super Grin® as he defeats his nemesis, Caz CavitySM, with help from his sidekicks Terri Tooth FairySM and ToothpickSM. Students learn the importance of brushing teeth twice a day, flossing, using mouthwash, eating healthy foods and visiting the dentist regularly. The program includes an oral health curriculum that adheres to National Health Education Standards, as well as standards for South Carolina. It contains engaging, age-appropriate materials, available in English and Spanish, to make learning about dental health entertaining for kids. Delta Dental of South Carolina also offers free “smile bags” to schools for participating students. Each bag includes a toothbrush, toothpaste and dental floss to help students practice the good oral health habits they learn. A short video, which recaps important oral health tips from the program, is now accessible for caregivers at www.landofsmilesprogram.org by selecting “South Carolina” and then “Parent/Caregiver Information” from the top toolbar. “Our engaging Land of Smiles show is a favorite for kids, teachers and parents alike, as it encourages children to develop good dental habits at a young age that will help them have healthy, glowing smiles for life,” said Stacy Harris, supervisor of community outreach at Delta Dental of South Carolina. “Pre- and post-show surveying demonstrates that, on average, students show a 34% increase in their good oral health behavior and knowledge after seeing a performance. That’s the positive outcome we all want.” Since its inception in the fall of 2014, the Delta Dental of South Carolina’s Land of Smiles® program has taught more than 340,000 kids how to take care of their growing smiles through more than 1,200 onsite and virtual performances at schools in 44 South Carolina counties. More than 60% of schools receiving the program have 70% of students enrolled in the free and reduced lunch program. The Land of Smiles® experience is provided free of charge to schools, courtesy of Delta Dental of South Carolina.
Local teachers, school nurses and principals are invited to email Schools@NationalTheatre.com to request an in-person, live show for this school year, or visit www.landofsmilesprogram.org to gain access to the online program on a date and time that works for their students.

About Delta Dental of South Carolina
Delta Dental of South Carolina is a trade name of Delta Dental of Missouri, a dental benefits provider and a 501(c)(4) non-profit organization, which operates in South Carolina under that name. It provides more than 370,000 members in South Carolina with access to affordable, high-quality dental care through group plans tailored to meet the needs of organizations of all sizes, from large corporations to small businesses with two or more employees. Delta Dental also offers dental benefit plans directly to individuals and families. It also provides access to affordable, high-quality vision care through group vision benefit plans. The company proudly supports oral health initiatives, educational programs and charitable causes that help educate people about the importance of dental health and provide free dental care to those in need. It also created the South Carolina Dental Care Resource Guide to help individuals access information about low-cost and free dental care options in their area—available online at www.DeltaDentalSC.com/ResourceGuide1. To learn more about the company, visit www.DeltaDentalSC.com.