Influencer Dede Raad Debuts First Collection with Rustler Hat Co.

Nashville has quickly become more than just a second home for Dede Raad. Originally from Houston, the social media influencer and her family began spending part of the year in Nashville after her husband, Ted, founder and CEO of Trend, opened the company’s new office in Music City. Since then, the family has fallen in love with the city — and with the opportunity to collaborate with brands rooted in their new community.

On Sunday, September 21, Raad launched her first collection with local favorite, Rustler Hat Co., a line that blends her approachable fashion sense with the brand’s western-inspired aesthetic. Raad had a hand in the design process from start to finish, carefully selecting fabrics, colors, and styles to ensure each piece blended her personal style while staying true to Rustler Hat Co.’s signature western-inspired vibe.

“Man oh man, she’s finally here & I am beyond proud,” Raad shared on Instagram. “I am so grateful for the sweet messages & everyone’s excitement for the collection! I can’t wait to see you girls in these pieces. They were so much fun to design ♥️.”

The RUSTLER x DEDE RAAD collection reflects both comfort and versatility: the Happy to be Here Hoodie ($98) and Camo Crewneck ($88) bring a casual, lived-in feel, while the T-Shirt Dress ($78) and Cropped Tee ($58) offer easy-to-style wardrobe staples. Accessories, including three trucker hats ($42 each) and the Rose Ranch Scarf ($36), nod to Rustler’s Americana roots while adding playful touches to everyday looks.

To celebrate the launch, Raad and Rustler Hat Co. are giving fans a chance to win an unforgettable Nashville experience. The prize includes a Wrangler hat experience for two at Rustler, a helicopter ride over the city with Aeroluxe Aviation, and a two-night stay at the Thompson Hotel. Details on how to enter are available on Instagram, with entries closing Wednesday, September 24.

For Raad, this project represents more than a fashion collaboration — it’s also about connection. By working with Rustler Hat Co., she’s continuing to deepen ties in a city that has quickly become a second home.

The collection is now available at RustlerHatCo.com.