Community Corner
Margaritaville Resort Coming To Lake Conroe In Summer 2020
The site of the La Torretta Lake Resort and Spa will become the first Margaritaville Resort in Texas by July 2020.
MONTGOMERY, TX — The La Torretta Lake Resort and Spa is expected to be transformed into Texas' first Margaritaville Resort on Lake Conroe. The Jimmy Buffet-themed spot will be on 186 prime waterfront acres, and is projected to open in July 2020.
Margaritaville, which is owned by Margaritaville Holdings, Songy Highroads (SHR) and The Wampold Companies made the announcement in a press release.
“We are thrilled to bring our first Margaritaville resort in Texas to the Houston area with an incredible location on Lake Conroe,” Rick Cunningham, SVP Margaritaville Development said in a statement. “This resort will be a welcome escape for those in Texas’s major metropolitan areas and beyond, offering a lakeside paradise dedicated to relaxation, fun, adventure and the Margaritaville state of mind.”
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Once completed, Margaritaville Resort in Lake Conroe will feature rooms in a main 20-story hotel tower, as well as waterfront villas on the lake. Two of the existing restaurants will be converted into signature Margaritaville dining concepts – LandShark Bar & Grill and 5 o’Clock Somewhere Bar & Grill.
“The Margaritaville lifestyle brand is one of the hottest in the country, and Texas is a prime market for it,” said Todd Nocerini, SHR’s chief operating officer. “The fact that the lakefront resort is an easy drive for residents of the state’s four largest markets only adds to the excitement and potential pool of guests.”
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SHR, based in Atlanta, and Wampold, based in Baton Rouge, La., will serve as co-managing partners of the new resort. Benchmark Global Hospitality will serve as resort manager, officials with the companies announced.
“This venture represents an opportunity to align with a beloved brand that has created a community of loyal customers united by a shared state of mind,” added Nocerini. “Margaritaville properties are known top performers when it comes to guest satisfaction, which makes for an excellent partner.”
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