Business & Tech
Big News for Tech? What To Expect From Apple’s ‘Awe Dropping’ Event
Apple is set to unveil new products at its annual fall event, with iPhone and Apple Watch updates expected.
Apple is getting ready to drop big news. The company’s annual fall event — this year dubbed “Awe Dropping” — kicks off Tuesday, September 9, at 10 a.m. PST / 1 p.m. EST. The September showcase is when Apple traditionally unveils its newest devices, from fresh iPhone models to updated Apple Watches and AirPods.
Apple has kept specifics under wraps, but the company is expected to unveil the iPhone 17, continuing its September launch tradition, according to CNBC. A new Apple Watch model may also be part of this year’s announcements.
At last year’s “It’s Glowtime” event, Apple introduced the iPhone 16 with its new Apple Intelligence features, alongside the Apple Watch Series 10 and AirPods 4. Read Patch’s full recap here.
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You can watch Apple’s “Awe Dropping” event live on Tuesday, September 9, at 10 a.m. PST / 1 p.m. EST via Apple.com or the Apple TV app. Patch will also be covering the announcements in real time.
