Visit Alexandria Unveils First Major Rebranding Since 2013

ALEXANDRIA, VA — Visit Alexandria, a membership-based organization promoting tourism around the city, will undergo its first major rebrand since 2013.

The new logo for Visit Alexandria has a more contemporary feel with new fonts and colors and incorporates a waterfront-inspired look. Patricia Washington, President and CEO of Visit Alexandria, said at the organization's member meeting Thursday that the waterfront is a key draw for visitors to Alexandria.

"Our new logo is sophisticated yet inviting and embraces our identity as a waterfront city that is
continually evolving," said Washington in a statement. "Even as our brand changes, we’re continuing to highlight our city’s historic character both visually and in our storytelling with a bold new destination advertising campaign that will surprise people and offer potential visitors a glimpse at all there is to know and love about Alexandria."

Logos since 2013 have featured Alexandria in a cursive font. The 2013 logo read "Extraordinary Alexandria," and a logo updated in 2018 read "Alexandria, est. 1749," highlighting its historic character. Before 2013, the logo was a more history-focused logo with a feather pen.

The new log is part of a new tourism advertising campaign called "Best Kept Shh!" launching March 1. The campaign is based on the idea that Alexandria is so special, it may be too good to share.

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Advertising videos for the campaign seek to add a humorous element, bleeping out the word "Alexandria" to make viewers wonder what is being said. At the end of the video, it is then revealed to be Alexandria, a place "too good to share."

The campaign's website ItsTooGoodToShare.com will go live on March 1. It will feature a landing web page and advertising on social media, print, YouTube, Connected TV, and digital display channels.

Visit Alexandria is tasked with bringing more tourism to the city to support city tax revenues, small businesses and the hospitality industry. At Visit Alexandria's annual meeting in October 2022, it was reported that Alexandria had record consumption tax receipts as recovery from the COVID-19 pandemic continues.

Another major initiative at Visit Alexandria has been leveraging national rankings to draw more visitors. Alexandria is nominated for Travel + Leisure’s Best Cities list in the magazine's World's Best survey for 2023. Alexandria made Travel + Leisure's Best Cities in the U.S. list for the first time in 2022 as well as 50 Best Places to Travel in 2023. Voting is open through Feb. 27.