Business & Tech

Reston Food Entrepreneur Featured In Online Series About Startups

One of the owners of Reston-based Nordic Knot Scandinavian Pretzels recently appeared on "The Blox: The Greatest Show On Entrepreneurship."

Melissa Romano, co-owner of Nordic Knot Scandinavian Pretzels, recently appeared in season 17 of the online video series "The Blox: The Greatest Show On Entrepreneurship."
Melissa Romano, co-owner of Nordic Knot Scandinavian Pretzels, recently appeared in season 17 of the online video series "The Blox: The Greatest Show On Entrepreneurship." (Michael O'Connell/Patch)

RESTON, VA — Melissa Romano, co-owner of Nordic Knot Scandinavian Pretzels and Lake Anne Brew House in Reston, was recently featured on "The Blox: The Greatest Show On Entrepreneurship."

Romano was one of the season 17 cast members on the self-proclaimed “Largest Competition TV Show On The Planet For Startups.” All eight episodes from season 17 are available to view on BetaBlox, Prime, and Facebook.

“The Blox is a competition show about entrepreneurship,” according to the show's website. “Businesses from across the country were chosen to compete in a week-long intensive bootcamp designed to take their companies to the next level. The entrepreneurs are ranked from first to last in real time, with the top three wearing the red jerseys. Their scores from each game accumulate daily, culminating in The Best Startup On The Blox.”

Find out what's happening in Restonfor free with the latest updates from Patch.

Romano and co-owner Eric Lundberg launched Nordic Knot as a business in 2017, delivering a single pretzel in a brown paper bag to its customers’ doorsteps. Since then, the company has quadrupled its production facility and is baking thousands of pretzels every day, which are delivered to a variety of venues, including Wolf Trap National Park for the Performing Arts and Capital One baseball stadium, as well breweries, cafes and restaurants.

“Nordic Knot was born from a love of pretzels and as a way of twisting together friends, families and a community,” Romano said, in her introductory video for The Blox. “Our goal is to eventually distribute them globally.”

Find out what's happening in Restonfor free with the latest updates from Patch.

"Hopefully we'll be able to double our seating capacity between interior space and expanded exterior space. That's dependent on the plaza's willingness to expand our outdoor seating, as well," she said. "We look forward to being able to have a more welcoming tap room and a nicer, bigger bar."

>>> Get The Latest Local News (For Free!) With One Quick Tap

Get more local news delivered straight to your inbox. Sign up for free Patch newsletters and alerts.

Support These Local Businesses

+ List My Business