Sephora Location Set To Join Kohl's In Waukesha In 2022

WAUKESHA, WI — A Sephora beauty store is coming to the Kohl's located in Waukesha in 2022, Kohl's announced Tuesday in a news release.

The new section will mimic the look and feel of a freestanding Sephora's location, except it will reside within the Kohl's, 2130 E. Moreland Blvd, according to a news release from the company. The shops will offer a fully immersive beauty experience with curated assortments of makeup, skincare, hair and fragrance brands, plus new products in clean beauty and self-care, the news release said.

Beauty advisors who are trained by Sephora will join the stores to offer personalized consultations and assistance, the news release said.

"The quick and vast rollout of Sephora at Kohl's is a testament to how much we believe in this partnership and making prestige beauty more accessible to people everywhere. We're excited to grow and bring this elevated beauty experience to more of Kohl's existing and new customers this year," said Doug Howe, Kohl's chief merchandising officer.

Tuesday's announcement impacts 400 Kohl's locations across the country.

"We want every customer who comes to Sephora at Kohl's to be able to discover new brands and find their favorites, just like they do at our other Sephora stores," said Artemis Patrick, Sephora's executive vice president and global chief merchandising officer. "The additions of these new brands to Sephora at Kohl's demonstrate how we are continuing to bolster the assortment to bring the best experience to all of our new and existing customers."

Kohl's said the partnership between the department store and the beauty supplier has so far brought in a younger and more diverse customer base for other locations.

Besides the Sephora announcement, Kohl's also had big news of six new beauty brands that will be added to its assortment in Spring. Murad, Clarins, Jack Black, Living Proof, Versace and Voluspa are set to join the department store's Sephora collection.

A full map of the planned Sephora at Kohl's locations can be seen online at Kohl's website.