This Bay Area Beauty Company Is Raising Its Prices Due To Tariffs

OAKLAND, CA — Popular drugstore makeup brand e.l.f. cosmetics will raise its prices this summer, the company announced last week, citing tariffs and inflation.

“Dear e.l.f.ies, let’s talk,” a slide in a May 23 Instagram post from the Oakland-based company read. “We know things are tight rn … Not gonna lie, inflation and tariffs are hitting us hard”

The slide was punctuated with emojis, including a stack of money flying away and a chart with a red line spiking upward.

Prices will increase by $1 starting Aug. 1, according to the company, which noted 75 percent of its products will remain $10 or less. e.l.f. cosmetics are commonly found at big box stores like Walmart and Target as well as drugstores such as Walgreens and CVS.

President Donald Trump’s sweeping tariffs have roiled many industries in recent months that rely on international partners.

A three-judge panel of the U.S. Court of International Trade ruled Wednesday that Trump overstepped his authority when he invoked the 1977 International Emergency Economic Powers Act to declare a national emergency and plaster tariffs on imports from almost every country in the world.

The court's decision blocks the tariffs Trump slapped last month on almost all U.S. trading partners and levies he imposed before that on China, Mexico and Canada.

Trump on April 2 — Liberation Day, he called it — imposed so-called reciprocal tariffs of up to 50 percent on countries with which the United States runs a trade deficit and 10 percent baseline tariffs on almost everybody else. He later suspended the reciprocal tariffs for 90 days to give countries time to negotiate trade agreements with the United States — and reduce their barriers to American exports. But he kept the baseline tariffs in place.

Trump's trade wars are far from over. The Court of Appeals for the Federal Circuit on Thursday allowed the president to temporarily continue collecting the tariffs under the emergency powers law while he appeals the trade court's decision.

The Associated Press contributed to this story.