GBK Brand Bar & MEND Host Primetime Television Awards Luxury Lounge

GBK’s recent event, in celebration of the Primetime Television Awards, took place at the Beverly Wilshire Hotel and presented top-tier talent with $70K in luxury gifts! Oscar winners Viola Davis and Mira Sorvino, as well as Emmy nominee Alan Cumming, attended the two-day Emmy event, which took place in the hotel’s Garden.

The lounge highlighted an array of luxury items including stem cell-inspired skincare from Title Sponsor, MEND.

Lavish trips were also given out, including an experience at the Sailrock Resort in Turks & Caicos, a VIP Package to Raiwasa (a private resort and exclusive hideaway in Fiji), and a two-night stay at La Casa del Camino, in Laguna Beach.

Other lounge favorites included handcrafted butterfly necklaces from Glory Jewelry, custom floral arrangements from SIMS Blooms, dialect coaching from Speech Fox, high-end fashions from designer Shari Henry, a signature tour and tasting at AXR winery, in Napa Valley and a private in-home tequila tasting, courtesy of Xalisco Spirits. Reps from Los Angeles Charges wowed guests too, as they offered a VIP experience at SoFi Stadium with an all-inclusive suite!

Tasty bites were also on site from Ike’s Love & Sandwiches as well as cannabis-infused Spritz samplers from Incognito and organic coffee from Happy Gut Life.

Giving back to the community is always a part of GBK’s mission and this event was no exception. RED, an organization that raises money for the global health crises, gifted products from their brand partners including a Panasonic RED Palm Razor and rechargeable shaver. In addition, volunteers from the Trauma Intervention Program (TIP) were at the lounge to talk about their team of specially-trained volunteers who provide emotional support and resources to those affected by crisis.