Trader Joe's 2024 Favorites List: All New Winners

CALIFORNIA — Trader Joe's has released its much-anticipated 15th annual list of customer favorites, which the company calls its Customer Choice Awards. From cheese to cider, chips to chicken — shoppers can't get enough of these delights.

TJ's has a separate list of Trader Joe's Product Hall of Fame, for items that topped the Customer Choice list year-after-year.

Here is the January 2024 list of Trader Joe's Customer Choice Awards, along with the company's description of the products.

Chili & Lime Flavored Rolled Corn Tortilla Chips — No. 1 Overall

Crunchy. Tangy. Spicy. How could you resist? Turns out, our customers can't resist, as this iconic Trader Joe's snack takes the top spot overall for the second year in a row. Roll on, TJ's snackers!

RUNNERS-UP: 2. Steamed Chicken Soup Dumplings 3. Kimbap 4. Steamed Pork & Ginger Soup Dumplings 5. Butternut Squash Mac & Cheese

Apple Cider — No. 1 Beverage

Cider FTW! But it’s not just our seasonal Cider that customers love. Adoration abounds for all things apple cider: Organic Raw Apple Cider Vinegar, Organic Sparkling Cider Vinegar Beverages, and so on...

RUNNERS-UP: 2. French Market Sparkling Lemonade 3. Triple Ginger Brew (seasonal) 4. 100% Tangerine Juice 5. Non-Dairy Brown Sugar Flavored Oat Creamer

Goat Cheese — No. 1 Cheese

We love cheese of all kinds—and apparently, so do you! But this year, Goat Cheese was the GOAT. That's probably because there are so many delicious options, like Crumbled or Chevrè with Honey.

RUNNERS-UP: 2. Syrah Soaked Toscano Cheese Spread & Dip (limited) 3. Burrata 4. Toscano Cheese with Black Pepper 5. English Farmhouse Cheddar with Caramelized Onions

Bananas — No. 1 Produce

Our customers go bananas for Bananas. It’s the unbeatable price (conventional still 19¢!), plus our Organic option that've made them top Banana for the fifth time. Hall of Fame, here it comes!

RUNNERS-UP: 2. Teeny Tiny Avocados 3. Honeycrisp Apples 4. Persian Cucumbers 5. Lemony Arugula Basil Complete Salad Kit

Creamy Spinach & Artichoke Dip — No. 1 Appetizer

This warm, savory dip is incredibly versatile & easy to prepare. Could you even imagine vegetables being more appetizing? It’s a winner, whether with Tortilla Chips, topping a burger, or tucked into a tortilla.

RUNNERS-UP: 2. Mac and Cheese Bites 3. Parmesan Pastry Pups 4. Greek Spanakopita 5. Vegetable Bird's Nests with Soy Dipping Sauce

Hashbrowns — No. 1 Breakfast & Brunch

Could the humble Hashbrown be a winner? Survey says, “Yes!” No one wants to wash, peel, and shred potatoes when they wake. That's why TJ's heat & eat ‘browns are the crown on a complete breakfast.

RUNNERS-UP: 2. Chocolate Croissants 3. Almond Croissants 4. Double Chocolate Croissants (limited) 5. Chicken Sausage Breakfast Patties

Butter Chicken with Basmati Rice — No. 1 Lunch & Dinner

First time at the top? You’d butter believe it! And it belongs there, with chunks of tender, tandoor-style Chicken in a rich, tomato & onion-based sauce—along with authentic Indian spices, and fragrant rice.

RUNNERS-UP: 2. Chicken Tikka Masala 3. Steamed Pork & Ginger Soup Dumplings 4. Vegetable Fried Rice 5. Steamed Chicken Soup Dumplings

Brazil Nut Body Butter — No. 1 Bath, Body & Home

This summertime product kicked off the Brazil Nut craze in our stores. Now, its mega-moisturizing power and salted-caramel & pistachio scent have made it number one in our 'do-not-eat' category!

RUNNERS-UP: 2. Daily Facial Sunscreen SPF 40 3. Coconut Body Butter 4. Lavender Spray Hand Sanitizer 5. Eight Dripless Candles (seasonal)

Chili & Lime Flavored Rolled Corn Tortilla Chips — No. 1 Snack

And again. And again. Kind of like the way your hand keeps reaching back into the hot pink bag for another handful of chili-lime goodness. Pair with your favorite TJ's fizzy drink or beer, and keep on snackin’!

RUNNERS-UP: 2. Organic Elote Corn Chip Dippers 3. World's Puffiest White Cheddar Corn Puffs 4. Crunchy Curls 5. Patio Potato Chips (limited)