Summer Camp-Themed CAMP Opens In Century City

CENTURY CITY, CA — CAMP, an East Coast-based, summer camp-themed experience— part toy store and part activity destination — opens a flagship store this weekend at Westfield Century City, as part of its national expansion.

Answering the question, "What should we do today?" the 7,000-square-foot store offers a signature "Magic Door," a speakeasy-style pivoting wall, a "Canteen" shop, plus Barbie's Disco Cabin and "Base CAMP," where kids go cabin to cabin, enjoying arts, crafts, sports, dance and theater events.

"Los Angeles has been at the top of our wish list for several years, and we are incredibly excited to build our community on the West Coast," said Ben Kaufman, CAMP founder and CEO. "When we open new locations, we are doing more than just opening a store, we are entering a new community. Families have very few places that become part of their routine where they can have fun, escape and build memories together."

CAMP has partnered with Barbie and RVshare to create one-of-a-kind experiences designed specifically for the Greater Los Angeles community, including an in-store, Barbie-themed disco cabin and RV campsite.

Among CAMP activities:

• Barbie's Disco Cabin with light-up floor, disco lights, glitter walls, hidden teepee and a plush toy campfire and lanterns;
• Barbie and RVshare's life-size RV— fully equipped with play kitchen, game table, secret passageway, picnic table and activity books;
• Magic Door featuring speakeasy-style wall leading to zoom-down slides, arts, crafts and storytelling;
• Splatter Room: Suit up and get ready to splatter a Pollock-inspired, 16- inch canvas.

Check here for updates on Century City locale, at 10250 Santa Monica Blvd., Los Angeles.

In addition to California, CAMP, launched in 2018, operates retail locations in New York, New Jersey, Massachusetts, Texas and Connecticut. See corporate website here.

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