Livermore Transit Authority Wins 4 National Marketing Awards

LIVERMORE, CA -- The Livermore Amador Valley Transit Authority (LAVTA), operator of the Wheels and Rapid bus services, was recently named as the recipient of four First Place AdWheel Awards, presented by the American Public Transportation Association (APTA).

The annual AdWheel Awards competition recognizes the best marketing and communications efforts by transit systems throughout North America.

Transit agencies compete within one of three peer groups based on annual ridership. There
were a total of 17 First Place awards announced in the small operator category in which
LAVTA competes. LAVTA’s four first place awards were not only the most by any small
operator, they were the most by any transit agency of any size.

The awards were presented at APTA’s Marketing and Communications Workshop in New Orleans. These entries are now eligible for three Grand Prize Awards that will be presented at APTA’s Annual Meeting in October.

LAVTA’s winning entries were in the following categories:
• Electronic Media – “A Better Way to BART radio advertisements”
• Special Event – “Autonomous Vehicle Kick Off Event”
• Funding Partnership – “Las Positas College Student Pass Program”
• Educational Partnership – “2018 Art Shelter Program, California Dreamin”

The LAVTA Marketing team consists of Tony McCaulay, Director of Planning and Marketing
and Christy Navarro, Marketing and Communications Specialist. Together, the pair are responsible for all creative, design, copywriting and public outreach activities at the agency.

Both started working at LAVTA in 2017. Before coming to LAVTA, McCaulay was the head
of marketing for the Regional Transportation District in Denver and Navarro was a marketing
specialist with Summit Financial Group in San Ramon.