Alameda County District Attorney's Office: DA ANNOUNCES SETTLEMENT WITH TAGET OVER FALSE ADVERTISING

Press release from the Alameda County District Attorney's Office:

Mar 11, 2022

Alameda County District Attorney Announces Settlement with Target to Resolve Overcharges and False Advertising Allegations

Target to pay $5 million in civil penalties

OAKLAND, CA — The Alameda County District Attorney’s Office, along with six other district attorneys throughout the state, announces a settlement with the Target Corporation in a consumer protection action regarding overcharges and false advertisement.

The civil complaint, filed in Sonoma County Superior Court, alleged that Target unlawfully charged customers higher prices than the lowest advertised price. It is also alleged that Target advertised prices on the Target App that changed depending on whether the customer was inside or outside the store — a practice known as “geo-fencing.”

This press release was produced by the Alameda County District Attorney's Office. The views expressed here are the author’s own.