A bond measure, naming rights and private donations were among the possible funding options for the restoration and operation of the Santa Monica Civic Auditorium.
The ideas came forward during a community meeting Tuesday in Santa Monica. During a breakout session, a group of about a dozen people discussed ideas for funding.
"No funding option should be taken off the table," said Jerry Rubin, a Santa Monica activist.
Other ideas were to bring in digital billboards, a good public relations person and a historic tax credit. There was no clear consensus.
Estimates for the renovation of the Civic are about $50 million. Any general obligation bond would require the support of 2/3 of the vote and could only be used for capital improvements. Additional funds would need to be generated for operating costs, an could possibly need a city subsidy.
Frank Gruber, who is a member of the Save the Santa Monica Civic group, said he wants the city to keep an open mind.
"The city is only going to save the Civic by listening," Gruber said.
Jessica Cusick, the city's Cultural Affairs Manager, said the Civic would likely be closed for five years until it could be renovated and put into operation.
"We've been really thinking of how to solve this problem," Cusick said.
A group also discussed possible operating models, including the possibility of approaching the Santa Monica-Malibu Unified School District and local colleges and universities.
Others said it is critical to come up with a vision that voters or donors would be willing to rally behind. Guido Lamell of the Santa Monica Symphony said the solution for funding will likely come from an individual or corporation.
Lamell said there is no reason for the Civic to run a deficit as long as it is well managed.
"We deserve something that is great," Lamell said.
The Santa Monica City Council is expected to give direction on the future of the Civic at Tuesdays meeting at City Hall.
What are your ideas for funding the Santa Monica Civic?
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