Community Corner
🌱 Patch AM: Why Sierra Madre’s pancake-themed Rose Parade float sparked fire-survivor backlash
You won't want to miss Enchant Christmas on the Sierra Madre Patch calendar

Cheers Sierra Madre! We’re back, helping you stay up to date with what’s happening. Let's take on the day together! ☕️️
In today's newsletter:
- Why Sierra Madre’s pancake-themed Rose Parade float sparked fire-survivor backlash
- How Sierra Madre neighbors can support Eaton Fire survivors this season
Also on today's calendar: Floatfest 2026 — SMRFA and 2 more events.
Find out what's happening in Sierra Madrefor free with the latest updates from Patch.
Find out what's happening in Sierra Madrefor free with the latest updates from Patch.
- Wednesday: Heavy rain, thunderstorm, with a high of 61 and low of 54 degrees.
- Thursday: Cool with periods of rain, temps: high: 60, low: 53.
- Friday: Mostly cloudy, showers around, with a high of 60 and low of 45 degrees.
📰 News we're reading
• Rose Parade float has a firefighter, pancakes, syrup: Here's why some people were upset (kentucky.com) — Sierra Madre volunteers built a whimsical “Pancake Breakfast” Rose Parade float honoring local firefighters, but its syrup-spraying design upset some Altadena fire survivors. The Sierra Madre Float Association responded by removing the dialogue from the soundtrack, while keeping the tribute and featuring three town firefighters riding atop the float on New Year’s Day.
![]()
• How to Help Altadena Residents This Holiday Season (sacobserver.com) — Sierra Madre is mentioned as one of the communities hit by the Eaton Fire, and several groups are highlighted that still need support as neighbors rebuild. If you’d like to help nearby Altadena and Pasadena residents, the piece outlines specific local organizations, what they provide, and how to donate or get involved during the holidays.
![]()
📸 Around Sierra Madre
Show off your photography skills and the sights around town! Click here to submit your Photo of the Day to Patch AM!
🗓 Upcoming Events in Sierra Madre
★ Featured events ★
- Enchant Christmas
Santa Anita Park, 285 W Huntington Dr, Arcadia
4:30 pm
Saturday December 27
Want to see your event featured? Click here!
Other local events
- Knitting and Crochet Club
Harbor City - Harbor Gateway Branch Library
1:00 pm - Computer Classes
Harbor Gateway Branch Library Harbor City -
3:00 pm - Floatfest 2026 — SMRFA
Sierra Madre Rose Float Association , 587 E Sierra Madre Blvd , Sierra Madre
1:30 pm - Knitting and Crochet Club
Harbor Gateway Branch Library Harbor City -
1:00 pm
Saturday December 27
Wednesday December 31
Thursday January 1
Saturday January 3
📣 Sierra Madre Shout Outs!
Want to say something great about someone in town? Click here to submit your Shout Out to Patch AM! It's free!
🗓 Events Nearby
- Naloxone and Fentanyl Test Strip Clinic
Temple City Library , 5939 Golden West Ave , Temple City
12:00 pm - Naloxone (Narcan) and Fentanyl Test Strip Clinic
El Monte Library , 3224 Tyler Ave , El Monte
12:00 pm - Naloxone and Fentanyl Test Strip Clinic - In-Person Program
Temple City Library , 5939 Golden West Ave , Temple City
12:00 pm - Computer Classes
Harbor Gateway Branch Library Harbor City -
3:00 pm - Arcadia Offices Closed for Christmas
City of Arcadia , 240 W Huntington Dr , Arcadia
9:00 pm - Winter Camp
City of Arcadia Recreation Department , 375 Campus Drive , Arcadia
5:00 am - Smarty Pants Storytime
San Gabriel Library , 500 S Del Mar Ave , San Gabriel
11:00 am
Wednesday December 24
Friday December 26
Have we missed something on our calendar? Add an event yourself! As always, before attending confirm event details to ensure accuracy.
Thank you 👏👏👏 to the local businesses for making Sierra Madre PatchAM possible:
- LA Fire Justice — (626) 684-3315
Holding Southern California Edison Accountable
Click here to show your appreciation! 💚
Want to see your business here? Click here to connect with local customers.
🪧 Patch Classifieds
- Wanted Vinyl Record
WANTED RECORDS, VINTAGE STEREO EQUIPMENT, AND MUSIC MEMORABILIA... (More info)
💬 Chatter
What your neighbors are talking about on social media
- My baby Sultan is still missing.
Please help him back home. Hi all neibors. I lost my cat last night (12/13) at 75 East Laurel street close to North baldwin ave, Sierra Madre. He is… (Nextdoor Sierra Madre South)
- Abercrombie & Fitch Company posted a job opening for Hollister Co. - Assistant Manager, Santa Anita in Arcadia. Apply here.
- Marriott International posted a job opening for Part Time Overnight Houseman in Arcadia. Apply here. You can search for other jobs near Sierra Madre here.
🗞 Nearby News
Arcadia
- Lawsuit grows against fire truck manufacturers (wbay.com)
- Santa Anita postpones racing season start because of forecast (pennlive.com)
Monrovia
- San Gabriel Valley Cities Offer Sandbags Ahead of Expected Rain (coloradoboulevard.net)
- SGV girls basketball Top 20: La Salle, Glendora remain top two (sgvtribune.com)
- Home Depot addresses ICE collaboration claims (knewz.com)
Ok Sierra Madre! So now you're in the loop about what's happening today. Thanks for reading, and see you in your inbox next time! Oh -- and if you like what you're reading, invite a friend to Patch AM!
-- The Patch AM Team
P.S. The answer to today's riddle: I got tired of the hole business.
Got a good riddle for PatchAM? Send it to us!
👉 Help make Patch AM better
- Help us grow by suggesting local news sources.
- Shape this newsletter with your feedback.
- List items for sale or services offered
We use a combination of real people and machines to tell you what’s happening around town. Learn more about Patch AM.
Get more local news delivered straight to your inbox. Sign up for free Patch newsletters and alerts.