Colorado's New State Logo Gets Mixed Reviews

COLORADO – Reactions on social media were mixed about Colorado Gov. Jared Polis's unveiling of a new state logo Tuesday. The colorful new logo replaced a green triangle which unkind critics had compared to a carbon monoxide warning label when it was introduced in 2013 by former Gov. John Hickenlooper.

Polis said the logo had been designed earlier and had already been passed out on branded merchandise at trade shows and other locations.

The new logo is meant to expand the representation of the state, which was"all mountains" before, historian Jennifer Goodland told CPR.

The colors of the new logo represent different elements of the state, Gov. Polis tweeted:

"The tree evokes Colorado’s natural resources and spirit, red symbolizes Colorado’s red soil/rocks, yellow shows our sunshine and wheat of the plains, dual peaks represent the mountains in our state, blue base represents water-our most important resource."

Twitter was merciless saying Polis's beanie hat made him look like a "doofus." Republicans called it a vanity project and asserted that the new logo switch would be a waste of money.

The Colorado Senate GOP lost no time in morphing the new logo into the word "crap," which led politics-watchers to assert that hatred of the new logo was reuniting a divided legislature.

Finally 9NEWS anchor Kyle Clark commented that the controversy over the logo was getting tiresome. "This state is turning into a really annoying HOA meeting," he tweeted.