Colorado Buffaloes Football Player Nico Magri Gets Rare Walk-On NIL Deal

By Michael Spencer, CBS Denver:

DENVER (CBS4) – Integrate, a marketing software company, led by CEO Jeremy Bloom announced its first class of College Game Changers earlier this month. The College Game Changers are walk-ons who have been awarded Name Image and Likeness deals with the company.

“We created this program to give back to walk-ons,” said Bloom when he appeared on Xfinity Monday Live recently. “Walk-ons are some of the most incredible human beings out there. They pay for their school. They work two or three jobs to pay for their school. They’re built in our culture mold at Integrate.”

Read more at CBS Denver

CBS Local Digital Media personalizes the global reach of CBS-owned and operated television and radio stations with a local perspective.