Geissler's to Kick Off 90th Anniversary Celebration in East Windsor Saturday

In an era of big box supermarkets like Super Stop & Shop, Walmart and Target, the small Geissler’s Supermarket chain keeps chugging along.

Indeed, Geissler’s, which started in East Windsor, is marking 90 years of doing business locally with a month-long celebration kicking off Saturday, April 6.

The celebration will kick off at its East Windsor location at 100 Bridge St. with a cake cutting at 10 a.m. with Mary Geissler Nilsson, daughter of the store’s founder.

The first 90 customers will be given a Geissler’s reusable shopping bag “filled with goodies,” according to Geissler’s Marketing Coordinator Carol Carlson. Also, from 10 a.m to 2 p.m., the store will be handing out a variety of samples and demonstrations.

The six other area supermarkets will have a similar day scheduled throughout April (see the listing below).

Carlson said that Geissler’s has endured through a simple formula of delivering high-quality products at competitive prices.

“It’s customer service,” Carlson said. “It’s fresh meats, bakery items and the deli. We don’t just try to move in bulk. We have good quality.”

Jim Richards, speaking as the executive director of the East Windsor Chamber of Commerce, a town selectman and president of the East Windsor Education Foundation, said that Geissler’s has been an integral part of the community.

“Geissler’s and the entire Geissler’s family have been instrumental to so many community events and programs, we can’t wait for the next 90 years,” Richards said.

Celebration Schedule:

April 6 - East Windsor

April 13 - Somers

April 15 - Windsor

April 20 - South Windsor

April 22 - Agawam, Mass.

April 27 - Granby

April 29 - Bloomfield