HOTWORX Bradenton Celebrating Grand Opening Jan. 9

Full disclosure: The writer of this piece is the nephew of the owner of the studio mentioned in this story.

BRADENTON, FL - HOTWORX Bradenton infrared fitness studio, located at 530 9th St. W in Downtown Bradenton neighborhood, will celebrate its grand opening on Friday, Jan. 9, 2026, from 4 p.m. to 8 p.m. ET. HOTWORX currently boasts over 800 locations and over 350,000 members nationwide and was originally founded in Marrero, Louisiana.

The free event is open to the public and will feature door prizes, exclusive event-only membership rates for those looking to get their fitness journey started in 2026, live music from DJ Croixboi, refreshments from The Golden Pour, lite bites, custom balloon designs from Alola Party Experts, and studio tours/meet and greets with the owner and team, and a ribbon cutting with The Manatee Chamber of Commerce. It is designed to energize the community and showcase what makes HOTWORX unique.

HOTWORX offers members a blend of 15-minute High-Intensity Interval Training (HIIT) and 30-minute isometric workouts performed inside patented infrared saunas, which is what sets it apart from all other studios. This style of intensive workouts aims to burn calories long after leaving the studio. Scheduling is available with the official HOTWORX app and hours are 24/7, allowing flexibility for members with busy schedules.

HOTWORX Bradenton is owned and operated by local entrepreneur Lucy Smith, whose lifelong passion for fitness and wellness inspired her to bring this concept to the Bradenton community where she resides. Lucy Smith previously worked at Fortune 500 companies and became a franchise owner in 2023 alongside the support of her husband Devin Smith. Lucy joined HOTWORX in 2018 and calls HOTWORX her "second home."

"It has been a long journey to open this studio in Downtown Bradenton with plenty of hard work, we are excited to be open and be part of the local community. We recently surpassed a milestone of 500 members during our soft opening and hope to continue our growth in the Bradenton area with the support of the local community who has embraced us with open arms. We cannot wait to celebrate our grand opening with the public on January 9. Come find out what we are all about," said HOTWORX Bradenton franchisee Lucy Smith.

The studio hopes to become a fitness and wellness hub for all locals in the Bradenton area and those truly passionate about fitness.

Follow HOTWORX Bradenton on Instagram at @hotworxbradentonfl and on Facebook at HotWorxBradenton. HOTWORX Bradenton can be reached at 941-398-4152 or visit them online at HOTWORX.com.

About me: Hello my name is Carlos Hernandez and I am a writer and journalist with over 15 years of experience. I write the food and travel blog Carlos Eats (https://www.carloseats.com) and also contribute to several newspapers and magazines on numerous topics.