Business & Tech

Act Kindly and Win a Free Breakfast Sandwich

McDonald's unconventional promotion for the new low-cal Egg White McMuffin is challenging customers to act kindly, then tweet about it.

Kindness may be it's own reward, but it's nice to get a token of appreciation, too.

That seems to be the message behind the unusual social media promotion by McDonald's, which offers customers a coupon for an Egg White Delight McMuffin when they perform an act of kindness – and tell the world about it.

Of course, they have to go to Twitter.com and tweet @McDTampaBay to say what that kind act was and include the tag, #BeDelightful.

Find out what's happening in St. Petefor free with the latest updates from Patch.

McDonald's "Be Delightful" campaign runs through the month of May.

Here are just some of the random acts of kindness tweeted across Tampa Bay by this offer of a free Egg White Delight. Of course, this contest runs on the honor system:

Find out what's happening in St. Petefor free with the latest updates from Patch.

  •  @cfischer69: Carried a tray at @sweettomatoes for a grandma having a struggle with her grandson. #BeDelightful
  • ‏@sheilacakes7: I let 10 people go ahead of me through security at the airport. #bedelightful
  • @leeclewis43: My random act of kindness I help a 91 one year old lady pump gas. #BeDelightful
  • ‏@the3pete: You would be so proud of me! I helped my neighbor mow her lawn. #BeDelightful.

Here are some nearby McDonald's for redeeming those coupons:

1.) McDonald's, 300 38th Ave N, Saint Petersburg, 727-896-6513;

2.) McDonald's: 9600 4th St N St Petersburg, 727-576-9405.

What do you think about this promotion? What act of kindness will you perform, and then tweet for a coupon? Let us know in the comments below.

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