Comcast Launches World Soccer Ticket with Atlanta Kickoff Celebrating Fans and Community

As anticipation builds for the 2026 FIFA World Cup, Comcast proudly introduced the World Soccer Ticket in August, a first-of-its-kind video package designed to bring the global game closer to fans, with more than 1,500 matches from the world’s best leagues. The initiative was celebrated with a high-energy launch event in September during the 46th Annual U.S. Hispanic Chamber of Commerce National Convention in Atlanta, highlighting soccer’s unique ability to unite communities, cultures, and generations.

“Hosting the launch event in Atlanta, a key market within Comcast’s Big South Region, was a natural fit,” said Mike McArdle, Senior Vice President of Comcast’s Big South Region. “Atlanta continues to lead in infrastructure growth and customer demand for premium sports content. Through partnerships with organizations like the U.S. Hispanic Chamber of Commerce and others, we’re proud to bring fans closer to the global game while expanding access and connectivity across communities throughout the Southeast.”

A New Era for Soccer Fans

The World Soccer Ticket is the first video package custom-built for soccer enthusiasts, delivering unmatched access to the world’s most prestigious leagues and tournaments, including the Premier League, UEFA Champions League, LALIGA, Liga MX, MLS, NWSL, CONCACAF Champions Cup, and the 2026 FIFA World Cup.

Available exclusively to Xfinity customers, the package includes nearly 60 English and Spanish-language channels, Peacock Premium, and enhanced viewing features like Multiview, 4K streaming, and the Sports Zone app. Fans can enjoy the action on Xfinity X1 or stream it on Apple TV, Roku, Amazon Fire TV, and mobile devices.

"We did the work for our customers and pulled together the most coveted leagues and tournaments—from Premier League and Champions League to the World Cup—and put them in one place," said Jon Gieselman, Chief Growth Officer, Connectivity & Platforms, Comcast.

Designed for All Fans, All Communities

Comcast’s investment in soccer reflects a deep understanding of sport’s universal appeal and its cultural significance across communities.

Soccer remains the most-watched sport globally, with over 4 billion fans worldwide, and the 2022 FIFA World Cup reached more than 5 billion viewers across all platforms.

In the U.S., sports viewership continues to surge, 73% of adults watch sports, and streaming is reshaping how fans engage with live events. Comcast’s platforms are at the center of this shift: sports streaming and game downloads drove the top 10 internet traffic events in Comcast history in 2024 and 2025, with 70% of all internet traffic now tied to entertainment, including sports.

While Latino-led households represent one of the fastest-growing and most influential consumer segments in the country, the World Soccer Ticket is designed for everyone who loves the game.

Looking Ahead

The launch of the World Soccer Ticket marks a pivotal moment in Comcast’s journey to connect fans with the global game. As communities gear up for the 2026 FIFA World Cup, Comcast is committed to delivering inclusive, world-class sports experiences that reflect the passion of its customers.

“This is the road to the world,” said Javier Garcia, Senior Vice President of Sales & Marketing, Comcast Central Division. “Soccer is more than a game, it’s a global language, and Comcast is proud to help translate that into connection and opportunity for all.”

From local activations to national engagement, Comcast will continue to build momentum from celebrating the sport, elevating communities, and ensuring every customer has a front-row seat to the world’s game.