Business & Tech

Forever 21, Pier 1: Can Georgia’s 27 Stores Survive?

The two retailers recently announced major store closures across the United States.

Pier 1 and Forever 1 will be closing some of their stores in the United States.
Pier 1 and Forever 1 will be closing some of their stores in the United States. (Joe Raedle/Getty Images)

It looks like not everything lasts forever. The retail chain Forever 21 is expected to close up to 178 stores in the United States, and the home decor store Pier 1 could close up to 145 of its own locations.

Forever 21 announced it has filed for Chapter 11 bankruptcy in a letter to customers on Sept. 29.

The teenage clothing store made it clear, though, it wasn’t going out of business, and instead filed for bankruptcy protection as a “deliberate and decisive step to put us on a successful track for the future,” according to the letter.

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Pier 1 announced their own possible store closings after reporting low financial results on Sept. 25.

“As anticipated, our fourth-quarter sales and profitability were disappointing and reflect the execution issues we identified earlier in the year and have been working with urgency to correct,” Cheryl Bachelder, interim Pier 1 CEO, said in a statement.

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The two companies join a growing list of brick-and-mortar establishment that have seen a nosedive in revenue and popularity with the emergence of e-commerce companies such as Amazon and Walmart.

“We are confident this is the right path for the long-term health of our business,” Forever 21 said in the letter to customers. “Once we complete a reorganization, Forever 21 will be a stronger, more viable company that is better positioned to prosper for years to come.”

Neither chain has yet specified the locations that will be closed, but for now everything seems to be on the table.

Here are the Forever 21 locations in Georgia:

  • Savannah Outlets; 200 Tanger Outlet Blvd., Pooler GA
  • Augusta Mall; 3450 Wrightsboro Rd., Augusta GA
  • Oglethorpe Mall; 7804 Abercorn Street, Savannah GA
  • Tanger Locust Grove; 1000 Tanger Drive, Locust Grove GA
  • Peachtree Mall; 3501 Manchester Expressway, Columbus GA
  • Stonecrest Mall; 2929 Turner Hill Road, Lithonia GA
  • Fayette Pavillion; 121 Pavilion Pkwy, Fayetteville GA
  • Atlantic Station; 231 18th Street, Atlanta
  • Sugarloaf Mills; 5900 Sugarloaf Parkway, Lawrenceville, GA

Here are the Pier 1 locations in Georgia:

  • 3232 Peachtree Rd, Atlanta
  • 3795 North Druid Hills Rd, Decatur, GA
  • 1544 Piedmont Rd, Atlanta
  • 6285 Roswell Road, Atlanta
  • 3101 Cobb Parkway SE, Atlanta
  • 1401 Johnson Ferry Rd, Marietta, GA
  • 6551 North Point Parkway, Alpharetta, GA
  • 1708 Scenic Hwy N, Snellville, GA
  • 815 Ernest W Barrett Pkwy NW, Kennesaw, GA
  • 1695 Mall Of Georgia Blvd, Buford, GA
  • 1784 Jonesboro Rd, Mcdonough, GA
  • 130 Pavillion Pkwy, Fayetteville, GA
  • 2850 Chapel Hill Road, Douglasville, GA
  • 1505 Market Place Blvd, Cumming, GA
  • 300 Pearl Nix Pkwy, Gainesville, GA
  • 1791 Oconee Connector, Athens, GA
  • 1438 Turner McCall Blvd, Rome, GA
  • 5080 Riverside Dr, Macon, GA

Forever 21 saw its revenue decrease to $3.3 billion last year, which is down from the $4.4 billion in 2016, according to the New York Times. The company has also laid off more than 10,000 people since 2016.

The home goods store Pier 1 has been dealing with its own recent troubles. It had to close 30 stores at the end of its fiscal year in March of 2019, and the number of closures could now increase up to 15 percent of their outlets.

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