Mercedes-Benz Stadium Going Cashless

ATLANTA -- Fans attending events at Mercedes-Benz Stadium (MBS) will no longer be able to pay cash for menu items beginning March 10, as the facility becoming the first NFL and MLS stadium to implement a completely cashless system. The stadium said the move is being made to "move away from its whole-dollar pricing model to further improve MBS’s already best-in-class speed of service.

"Additionally, going cashless produces more flexibility to adjust prices on food and beverage options more regularly, creating the opportunity to lower prices incrementally versus keeping prices static," the stadium said.

MBS is also lowering the prices on some of the most popular food items by 11 percent. The prices take effect March 10 for Atlanta United’s first home match against FC Cincinnati.

MBS holds the single-event record for all sports venues run by the stadium’s payment and transactions processing partner, NCR, for the number of credit card transactions processed on food and beverage with 76,446.

The latest round of price cuts will reduce prices by 50 cents on a variety of items including the hot dog, which is the top selling item at MBS and for Super Bowl LIII. The cuts are as follows:

• Hot Dog: $1.50 (was $2)
• Pretzel Bites: $4.50 (was $5)
• Ice Cream Waffle Cone: $4.50 (was $5)
• Chips and Salsa: $2.50 (was $3)

Thirteen months ago, MBS announced that despite a 50 percent drop in food prices, average spending per fan during 2017 Atlanta Falcons games increased by 16 percent over 2016 with an NFL voice of the fan rating of No. 1 across all food and beverage categories.

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