Miller Lite® Kicks off Falcons Season with Free Rides for Fans

From MillerCoors:

ATLANTA (August 30, 2016) – For the third season in a row, the Original Light Beer is teaming up with the Metropolitan Atlanta Rapid Transit Authority (MARTA) to provide Falcons fans with safe and free rides to the Georgia Dome on game day. In partnership with United Distributors, Miller Lite will give away 12,500 round-trip Breeze tickets to fans at select MARTA stations on Sunday, September 11 against Tampa Bay and Sunday, October 2 against Carolina.

“We’re proud to continue our partnership with MARTA,” said MillerCoors Alcohol Responsibility Manager Diane Wagner. “At MillerCoors, we believe that drunk driving is 100 percent preventable. Our flagship Free Rides program encourages fans to enjoy the game responsibly while keeping local roadways safe.”

Miller Lite and Atlanta Falcons representatives will hand out free Breeze tickets on Sunday, September 11, and Sunday, October 2, between 10 a.m. and 1 p.m. at the H.E. Holmes, Indian Creek, College Park and Lindbergh MARTA stations. Additional route and schedule information is available at www.itsmarta.com.

“The Free Rides program is a great opportunity for Falcons fans to ride the light rail during our home opener and October 2nd game,” said Atlanta Falcons President & CEO Rich McKay. “The Falcons encourage fans to stay safe and make smart choices on game day by riding the Miller Lite Free Rides on MARTA.”

“Working together with Miller Lite and MARTA, we’re proud to bring this great service back to our community,” said Doug Hertz, United Distributors President and CEO. “We hope people will take advantage of the Free Rides program and make a plan to enjoy game day responsibly.”

Since the Free Rides program’s inception 28 years ago, safe rides have been provided to more than 5 million people in 26 cities. Since 2014, Miller Lite has provided 65,500 free rides to Falcons fans. The program has earned the full support of state and local law enforcement and is part of MillerCoors overall commitment to preventing drunk driving.

During the 2016-2017 professional football season, Miller Lite Free Rides will also be offered in Chicago; Cincinnati; Nashville, Tennessee; and Philadelphia. For more information, visit www.MillerLiteFreeRides.com.

Miller Lite and Atlanta Falcons representatives will hand out free Breeze tickets on Sunday, September 11, and Sunday, October 2, between 10 a.m. and 1 p.m. at the H.E. Holmes, Indian Creek, College Park and Lindbergh MARTA stations. Additional route and schedule information is available at www.itsmarta.com.

“The Free Rides program is a great opportunity for Falcons fans to ride the light rail during our home opener and October 2nd game,” said Atlanta Falcons President & CEO Rich McKay. “The Falcons encourage fans to stay safe and make smart choices on game day by riding the Miller Lite Free Rides on MARTA.”

“Working together with Miller Lite and MARTA, we’re proud to bring this great service back to our community,” said Doug Hertz, United Distributors President and CEO. “We hope people will take advantage of the Free Rides program and make a plan to enjoy game day responsibly.”

Since the Free Rides program’s inception 28 years ago, safe rides have been provided to more than 5 million people in 26 cities. Since 2014, Miller Lite has provided 65,500 free rides to Falcons fans. The program has earned the full support of state and local law enforcement and is part of MillerCoors overall commitment to preventing drunk driving.

During the 2016-2017 professional football season, Miller Lite Free Rides will also be offered in Chicago; Cincinnati; Nashville, Tennessee; and Philadelphia. For more information, visit www.MillerLiteFreeRides.com.

Image via MillerCoors.