New Bank Name Announced In SunTrust/BB&T Merger

ATLANTA -- Truist is the name for the new bank created by the merger of North Carolina-based BB&T and SunTrust Banks. Truist will be the sixth-largest U.S. bank holding company serving more than 10 million households in the U.S. SunTrust Park in Smyrna, home of the Atlanta Braves, will eventually be renamed for the new bank.

The two companies partnered with Interbrand, a global brand consultancy, to create the new name and brand identity. Additional brand elements, such as the logo, typography and visual identity will be revealed later date.

The combined holding company will be named Truist Financial Corporation and the combined bank will be named Truist Bank. While the new names will be effective upon completion of the mergerBoth the BB&T and SunTrust brands will be transitioned to Truist.

In the coming months, shareholders of both BB&T and SunTrust will vote on the proposed merger of equals. Shareholders of BB&T will also vote on the new holding company name. The merger is expected to close in the third or fourth quarter of 2019.

The new company will have $442 billion in assets, $301 billion in loans, and $324 billion in deposits serving more than 10 million households in the United States. The new corporate headquarters will be in Charlotte, NC, with the Wholesale Banking Center based in Atlanta.

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