Local Resident Brings No. 1 Flooring Franchise to Area

(Louisville, Kentucky)-Having worked in franchise organizations for most of his life, Charles StClair cast a discerning eye when he made the decision to become a franchise owner himself. He found the best fit with Floor Coverings International and in October, StClair launched operations with the brand that’s consistently ranked No. 1 in the mobile flooring category – visiting customers’ homes in a Mobile Flooring Showroom stocked with thousands of flooring samples from top manufacturers. Floor Coverings International of Louisville serves customers throughout the East End including Jeffersontown, Middletown, Anchorage, Crestwood, Prospect, Shelbyville, Simpsonville, Eastwood, Buckner, and Goshen.

The 57-year-old Jeffersontown resident has more than 20 years of sales, marketing, and operations experience as an executive in large companies as well as running start-ups. “Having worked in franchise organizations most of my life, I was looking for a franchise opportunity with a reputable company, with good support systems and a disruptive selling proposition,” StClair said. “Floor Coverings International was the best fit.”

StClair had always wanted to own and operate his own business, like his grandfather and father before him. After a long and successful corporate career, he tried retirement for a year but soon realized it wasn’t a good fit. He said his former career experience in both large and start-up companies prepared him well for small-business ownership. “The continuity between the two is that I have always been focused on creating customer satisfaction through personal relationships and excellent customer service,” StClair said. “I have a proven record of developing successful teams that consistently deliver on consumer expectations with excellence.”

In Floor Coverings International, StClair found a company that has tripled in size since 2005 by putting a laser focus on consumer buying habits and expressed desires, its impressive operating model, growth ability, marketing, advertising, and merchandising. Floor Coverings International further separates itself from the competition through its customer experience, made up of several simple and integrated steps that exceed customers’ expectations. For this, Floor Coverings International was given the Innovation Award for Customer Response from Franchise Update Media, the benchmark publication and conference entity that is the Gold Standard of Franchising.

“We make buying flooring easy by conducting free in-home consultations where we’ll do the measuring, show you samples in your actual room and lighting and provide you with a comprehensive quote,” StClair said. “There is no more running around trying to gather small samples to take home or waiting for someone to come measure. We do everything in one appointment.”

With the home improvement industry booming, the flooring market is also keeping pace. The global flooring market was estimated at $388 billion in 2020, but is expected to reach $409 billion in 2021, according to Grand View Research. The market is expected to grow at an annual rate of more than six percent from 2021 to 2028, reaching overall sales of $621 billion.

“More people are working from home, and as a result, they want to upgrade their home office and living spaces,” StClair said. “It is driving robust growth in the home improvement sector, which is hopefully a trend that will continue for several years.”

For more information, visit https://eastlou.floorcoveringsinternational.com/.

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ABOUT FLOOR COVERINGS INTERNATIONAL

Norcross, GA-based Floor Coverings International has been ranked consistently as the No. 1 Mobile Flooring Franchise in North America by Entrepreneur Magazine. The 142 franchisees and their Design Associates offer a unique in-home experience with a mobile showroom that comes directly to the client’s door. More than 3,000 flooring choices are available to view in the home with and alongside existing lighting, paint, and furniture. The company will open several more locations throughout the U.S. and Canada through franchise expansion in 2021. For franchise information, please visit www.opportunities.flooring-franchise.com and to find your closest location go to www.floorcoveringsinternational.com.