Neighbor News
Louisville’s OraStripdx Recognized for Animal Health Care Marketing
OraStripdx received a Gold VETTY Award in the New Product Launch category for the company's Integrated New Product Marketing Launch Campaign
Louisville-based OraStripdx, the world's first and only diagnostic test that detects periodontal disease in cats and dogs, has been recognized among the best in the animal health care industry. OraStripdx has received a Gold VETTY Award in the New Product Launch category for the company’s Integrated New Product Marketing Launch Campaign.
The North American Veterinary Community (NAVC) today announced the winners of its annual VETTY Awards® program, which is dedicated to annually recognizing marketing excellence in the animal health care industry. Veterinary industry nonprofit and for-profit organizations and agencies throughout the globe were invited to submit their projects for consideration during the January 2024 awards program.
“We are proud to be recognized for the impact that OraStripdx has made in the animal health care industry,” said John Beran, OraStripdx’s CEO. “Winning this prestigious Vetty award demonstrates our product is ‘best of show’ and captures the talent and creativity of our team. We take great pride in supporting the veterinary profession and promoting products and services that improve the lives of animals.”
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The NAVC, the world’s leading not-for-profit dedicated to supporting the global veterinary health community, introduced the VETTY Awards® competition in 2017 to recognize and reward the marketing excellence that helps fuel the rapidly growing animal health industry. It has rapidly grown to be a prestigious awards program, pulling entries from around the world.
“We are proud of the amazing work that those in marketing and advertising are accomplishing in the animal health care industry. This year’s entries proved beyond excellent, showcasing many of the advancements in animal medicine, a deeper understanding of the animal health audience, developments in technology and memorable creative campaigns,” said NAVC CEO Gene O’Neill. “The VETTY Awards® entrants play an important role in helping animals everywhere live longer, better quality lives.”
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Entrants included agencies and companies in pet pharmaceuticals, foods, diagnostic equipment, professional associations, advocacy groups, architectural design and more. Each entry was reviewed by a judging panel composed of leaders in the creative marketing field.
From January 13-17, 2024, OraStripdx was among the VETTY Awards® winners recognized during VMX 2024, the world’s largest gathering of veterinary industry professionals. VMX, which takes place at the Orange County Convention Center in Orlando, Florida, offers more than a thousand hours of continuing education and program tracks over the course of five days for veterinary professionals. It features one of the largest veterinary industry expos in the world, as well as world-class entertainment and networking events.
To learn more about the VETTY Awards® or to see a full list of winning entries, visit www.thevettys.com. For more information about OraStripdx, visit www.orastripdx.com.
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About OraStripdx and PDX BIOTECH
Manufactured in Louisville, OraStripdx is the premier product developed and produced by PDX BIOTECH, a growth-stage biotechnology company. The company is comprised of a core team of seasoned scientists and business leaders having over a century of combined experience, as well as an advisory board of global thought-leader veterinary clinicians. With the distribution of OraStripdx, PDX BIOTECH intends to contribute every day to the long-term health and wellness of pets and their families worldwide.