Firehouse Subs Opens In Rockville

ROCKVILLE, MD — Firehouse Subs announces the grand opening of its first location in Rockville at 28 Upper Rock Circle on Monday, April 23, under the ownership of local business partners, Najeeb Aslam, Tommy Tsitouris and Matt Crowley. Firehouse Subs serves premium meats and cheeses steamed and piled high on a toasted sub roll, served “Fully Involved®” with fresh produce and condiments. In 2017, Firehouse Subs received Technomic’s Chain Restaurant Consumers’ Choice Award as No. 1 Overall Brand and was recognized as No. 1 among the Top 10 Most Craveable Sandwich Chain Sandwiches by Technomic for its signature Hook & Ladder Sub®. In addition to its signature subs, the restaurant offers a variety of catering options from sandwich and dessert platters to salads and snacks to fuel any occasion.

This is the third restaurant for the partners who signed a multi-unit franchise agreement to develop eight restaurants in Montgomery County. “We are thrilled to be opening the first Firehouse Subs in Rockville,” said Aslam. “We joined the Firehouse Subs family because we realized how truly unique their restaurants are. With over 50 years in the restaurant industry combined, we connected immediately to the entire experience – from the friendly atmosphere and quality product, to the brand’s outstanding commitment to serving the local community. We couldn’t ask for a better place to open, or a more perfect brand to invest with and grow.”

Aslam, Tsitouris and Crowley look forward to continuing Firehouse Subs’ commitment to helping public safety organizations through Firehouse Subs Public Safety Foundation®, which has donated more than $507,600 in grants in the state of Maryland.

The Rockville Firehouse Subs restaurant is open Sunday through Thursday from 10 a.m. to 10 p.m. and Friday through Saturday from 10 a.m. to 11 p.m. The trio also own locations in Germantown, Maryland, and Alexandria, Virginia.

Firehouse Subs offers small, medium and large hot specialty subs, including the number one selling Hook & Ladder® sub, served with smoked turkey breast and Virginia honey ham smothered with Monterey Jack cheese. Other top sellers include the Smokehouse Beef & Cheddar Brisket™ loaded with USDA choice beef brisket smoked for up to 16 hours in an authentic Texas smokehouse and topped with melted cheddar cheese and a special combination of sauces, including Sweet Baby Ray’s® Barbecue Sauce. Additionally, each restaurant offers an assortment of 50+ complimentary hot sauces, including Captain Sorensen’s® Datil Pepper Hot Sauce, named in honor of the founding brothers’ father, Rob Sorensen, a 43-year retired fire captain.

Founded by former firefighting brothers, the new Rockville restaurant décor reflects the founding family’s decades of fire and police service. It boasts a custom, hand-painted mural by Chief Mural Artist Joe Puskas depicting three Montgomery County Fire and Rescue fire trucks and multiple firefighters responding to an apartment fire. Pictured in the middle of the painting in full firefighter turnout gear are Aslam’s brothers Waleed and Jay holding Zyan, Aslam’s son. Standing to the right of Aslam’s brothers are his business partners, Tsitouris and Crowley. Since the opening of the first Firehouse Subs in 1994, Puskas and his team have painted more than 1,130 murals from his studio at Firehouse Subs Headquarters in Jacksonville, Fla.

The touch-screen operated Coca-Cola Freestyle® fountain is available in every restaurant and offers 120+ sparkling and still beverage brands with 70+ regular and low-calorie options. Choices include the top selling non-carbonated fountain drink Cherry Lime-Aid™, Cherry Lime-Aid™ Light and the newest variety, Sparkling Cherry Lime-Aid™, all exclusive original recipes by Firehouse Subs, served with fresh squeezed lime.

The Firehouse Rewards digital loyalty program offers guests an opportunity to earn and redeem points for each restaurant visit through a smartphone app. Once registered, guests can order in-app and access recent orders, redeem points for free items, and receive exclusive offers, such as a free medium sub on their birthday, and more. The free app is available on Google Play and in the App Store.

In 2005, Firehouse Subs created the Firehouse Subs Public Safety Foundation® with the mission of providing funding, life-saving equipment and educational opportunities to first responders and public safety organizations. Many first responders make do with older equipment and have limited or no access to needed resources. The 501(c)(3) Firehouse Subs Public Safety Foundation has granted more than $33 million to hometown heroes in 46 states, Puerto Rico and Canada. Each restaurant recycles leftover, five-gallon pickle buckets, available to guests for a $2 donation to the Foundation. Donation canisters on register counters explain the nonprofit’s mission and collect spare change, while the Round Up Program allows guests to “round up” their bill to the nearest dollar. All funds raised benefit the Foundation. This year, Firehouse of America will donate 0.13 percent of purchases at all U.S. Firehouse Subs locations to Firehouse Subs Public Safety Foundation. This percentage will result in a minimum donation of one million dollars.