Patriots Playoff Run "Like Christmas In January" For Massachusetts Businesses

CBS Boston

January 14, 2025

Patriots fever is happening everywhere in New England. With a buzz among fans around the region, small businesses and local shops in Massachusetts are cashing in on the team's playoff run.

"This is a gift from God, I can tell you that because we didn't expect them to be this good this fast," said Mahlon Williams, president of I Love Boston Sports. "When the team's doing well, it's like Christmas in January. So that extra bump really does help small businesses like ours."

At the store with locations in Boston's Faneuil Hall and South Shore Mall, they are trying to keep up with the demand for gear.

Click here for the full story via CBS Boston

CBS Local Digital Media personalizes the global reach of CBS-owned and operated television and radio stations with a local perspective.