'Bear Force One' Has Landed: JetBlue Decorates Plane For Bruins

BOSTON — Two other JetBlue planes have been decked out to honor Boston sports teams, so it was only a matter of time before the Boston Bruins had a plane decorated in honor of the six-time Stanley Cup champion hockey team.

JetBlue unveiled a gold and black Airbus A320 aircraft they've named “Bear Force One,” Monday at Boston Logan International Airport. Bear Force One's inaugural flight transported Bruins fans to Raleigh, N.C. for Game 3 of the NHL’s Eastern Conference Finals, according to a release.

This is the first time JetBlue has decked out a plane to honor an NHL team, but it's the third time the company has outfitted a plane to a Boston professional sports team.

The new paint scheme features a large-scale version of the Bruins’ iconic spoked-B logo on the tailfin, a nod to the often used reference to Boston as “the hub of the universe.”

Next to the boarding door, customers will be greeted with a “Boston’s Team Since 1924” denoting the Bruins’ legacy in its home city.

The Bruins finished second in the Atlantic Division of the Eastern Conference of the National Hockey League (NHL) this season, winning 49 of 82 games played. On Sunday the Bruins won Game 2 of the Eastern Conference Final against the Carolina Hurricanes.

“We couldn’t think of a better time to celebrate our six-year partnership with the Boston Bruins,” said JetBlue's Chief Commercial Officer Marty St. George. “As the team continues on in the Eastern Conference Finals, this new livery will make it easier for Bruins fans to show off their black and gold fanfare, and cheer on their team not only during the playoffs but year-round.”

"It’s fantastic to see one of their aircraft representing the Black and Gold as it travels around the country," said President of the Boston Bruins Cam Neely in a statement.

Patch reporter Jenna Fisher can be reached at Jenna.Fisher@patch.com or by calling 617-942-0474. Follow her on Twitter and Instagram (@ReporterJenna).