NETA Launches New Cannabis-Infused 'Best Dirty Lemonade' in MA

BROOKLINE, MA — NETA dispensary has launched a new cannabis-infused "Best Dirty Lemonade" in the Massachusetts market with an inspiring purpose behind the product.

The story of 'Best Dirty Lemonade’ begins with a son wanting to help his mother who was struggling with early onset Alzheimer’s and the debilitating effects of the disease, according to a news release from NETA.

Omari Anderson created the cannabis-infused, non-carbonated drink, to try to bring comfort to his mother. He saw how it provided some relief before her passing and decided to offer the beverage to people in his community who may benefit.

As the popularity of the beverage grew, Anderson sought to expand his production and subsequently move from the legacy market to legal cannabis markets around the country.

Last month, NETA announced a partnership with Anderson and his company ‘Best Dirty Beverage’ to bring "Best Dirty Lemonade" to Massachusetts.

“I look forward to working with NETA’s team, who have shown a commitment to
social equity along with strong strategic support for people of color who want to
bring new ideas to the cannabis market,” Anderson said in a statement.

“We are so pleased to join Omari and his team," added Lynnette French, Chief Operating Officer of NETA's parent company Parallel. "We see a bright future for his vision to bring innovative products to cannabis consumers, whether for recreational or medical use. Through our partnership, we want to help him connect to the wholesale market so he can expand his business-to-business relationships and further enrich his dream.”

Anderson’s story can be traced to The Black CannaBusiness CEO Intensive Program, where BIPOC cannabis founders and entrepreneurs receive training from industry experts on how best to create a sustainable and vibrant business.

The national education series, which began in 2022, is a partnership between Black CannaBusiness and Parallel.

“Best Dirty Lemonade” was released to the adult-use market with 5mg of THC. A separate version will be released to the medical market with 25mg of THC.

NETA began offering the drink on June 30 at its Brookline, Franklin, and Northampton stores.