Boston-Based Company Lovepop Opens Cambridge Location

CAMBRIDGE, MA —Harvard Square might have lost a few stores to the Covid-19 pandemic, but the city is working to rebuild, one greeting card at a time.

Lovepop, a Boston-based greeting card company famous for its pop-up 3D cards and gifts, has taken over a 1,200 square foot space in the heart of Harvard Square Thursday.

The location was previously occupied by greeting card company Papyrus, which had to permanently close all of its stores in 2020.

"While we continue to see significant success as a digitally native brand, physical retail was our fastest-growing channel pre-pandemic," said Wombi Rose, CEO, and Co-Founder of Lovepop. "With the world reopening, retail continues to be a core channel for growth and the most immersive brand experience for Lovepop."

This Lovepop location will now fill Harvard Square with a full range of 3D greeting cards, flower bouquets, and giant pop-up gifts.