Business & Tech

Bose Introduces New SoundLink Mini Bluetooth Speaker

The Framingham company says the new speaker has a longer battery life - up to 10 hours.

Bose introduced its next-generation SoundLink® Mini Bluetooth speaker.

The company, headquartered in Framingham says the newest speaker is the most feature-rich, ultra-portable SoundLink® speaker ever.

The SoundLink® Mini II is updated with a speakerphone for taking calls out loud, longer battery life for all day listening, multi-connect for a phone and a tablet, and voice prompts for easy pairing -- while still delivering the powerful, lifelike audio quality that made it the most famous little speaker in the world.

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The price remains $199.95.

“The original SoundLink Mini did something remarkable,” said Jack Yu, product manager for Bose SoundLink® speakers. “There was nothing else like it, and it continues to amaze people with its sound. Our engineers kept all that performance -- and added new ways to use it and love it.”

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The SoundLink® Mini speaker II has a built-in speakerphone, so taking calls out loud -- and hearing every word clearly -- just takes a press of a button on the top of the speaker. When you’re done talking, music resumes automatically. You can connect two Bluetooth devices at a time, letting you play music or any content from your phone and tablet. And pairing has never been easier. New voice prompts streamline the process, walking you through the simple steps to connect to a mobile device, and identify your devices by name using text-to-speech. The SoundLink® Mini speaker II stores the eight most recently used Bluetooth devices in memory, eliminating the need to pair again.

The SoundLink® Mini speaker II now comes with an improved rechargeable lithium-ion battery that lasts up to 10 hours, ideal for personal listening sessions and long days of work or play. For added convenience, it now charges with most USB power sources and includes a charging cradle, so it’s ready to go when you are. Take it almost anywhere. It’s durable and solid, tested for the rigors of everyday use, indoors or out.

“The SoundLink Mini II is another example of our obsession with the details,” said Yu. “Wireless is everywhere, but better wireless -- better sounding, better designed, easier to use -- that’s where we’re always focused. Combining the amazing sound and look of the SoundLink Mini with new features that are simple, intuitive, and brilliantly delivered provides another chapter in our story.”

Bose Corporation was founded in 1964 by Dr. Amar G. Bose, then a professor of electrical engineering at the Massachusetts Institute of Technology.

Today, the company is driven by its founding principles, investing in long-term research with one fundamental goal: to develop new technologies with real customer benefits. The company has its world-wide headquarters in Framingham.

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