Somerville Sign War Heats Up on McGrath Highway

A can-you-top-this battle of wits has broken out on McGrath Highway, as McDonald's tries to match Sav-Mor liquors for funniest sign.

In bold letters on their sign that can be seen from McGrath, McDonald’s is warning: “Sav Mor, You Ain’t Seen McMuffin Yet.”

Sav-Mor took the bait, coming up with a response nothing short of punny.

The feud began when McDonald’s advertised “2 Egg Muffin [for $5].”

Sav-Mor, known for using humor in its signs, responded, “3 Egg Muffin [for] $4.”

Photo courtesy of Mike Mozart via Flickr