Newton Nonprofit Hopes Rebrand Will Spark Up A Positive Future

NEWTON, MA — The city’s main community events organizer has announced it is rebranding after more than 35 years as a Newton staple.

Newton Community Pride has officially changed its name to Spark Newton. The nonprofit organization said the new name better reflects its mission to “spark” a connection between residents through community-building events.

"We're not just about celebrating what's here; we're about sparking new ideas, new friendships, and new ways for people of all ages and abilities to engage with their neighbors and local artists,” Spark Newton Executive Director Blair Lesser Sullivan said.

The organization is a driving force behind well-known events such as WinterFEST, Black History Month programs, the Linda Plaut Festival of the Arts, Haiku Newton and the upcoming Fall Village Concert Series.

The new name and brand identity is slated to become official throughout this week as it is changed on its website and social media.

The organization was founded in 1989 by Linda Plaut.