Promote Your Small Business This Holiday Season

The holiday season is nearly upon us, and for small businesses, this is a golden opportunity to shine, connect with customers, and boost sales. One of the biggest opportunities for local businesses to get noticed is Small Business Saturday, which takes place on November 30th this year. Whether you’re offering in-store experiences, virtual services, or special promotions, now is the time to get your business in front of eager holiday shoppers.

The Greater Manchester Chamber has resources designed to help your business succeed this holiday season. Here’s how you can participate in some of the best promotional opportunities for small businesses this season:

Sign Up for Small Business Saturday

Small Business Saturday is a nationwide event that encourages people to shop locally and support small businesses. It’s the perfect day to capture the holiday spirit and engage with your community. The Greater Manchester Chamber has been working to amplify the efforts of local businesses participating in Small Business Saturday since 2016, and we want to make sure your business is part of the celebration.

How to participate:
- Fill out the Small Business Saturday form to share your plans for the day and the holiday season. Whether you're offering in-store specials, hosting events, or providing virtual support, we’ll help spread the word.
- Once you’ve filled out the form, we’ll include your business in a comprehensive blog post that will be promoted across various media channels. This will increase visibility for your business during the critical holiday shopping season.
- The Chamber will also provide you with marketing tools, including graphics and signage, that you can use to promote your business on social media, your website, or in-store.

This collaborative promotion ensures that your business is front and center during the busy holiday season.

👉 Fill out the Small Business Saturday form here: https://forms.gle/VH9EJUqt4CpwoLFU8

Get Involved in the Downtown Manchester Passport Program

Looking to drive even more traffic to your business this holiday season? The Downtown Manchester Passport Program is another fantastic way to engage with holiday shoppers. When you sign up, your business will be included in a fun, city-wide challenge where shoppers collect stamps by visiting participating businesses.

How it works:
- To participate, all you need to do is provide a $25 gift card to be included in the raffle
- When shoppers visit your business, they’ll ask you to sign off on their passport, certifying their visit
- Once a shopper collects stamps from 12 or more participating businesses, they can submit their completed passport for a chance to win the grand raffle prize.

This program is a great way to encourage shoppers to explore downtown, increase foot traffic, and highlight your business as a key destination for the season.

👉 Sign up for the Downtown Manchester Passport Program here:https://forms.gle/gL1SXak5LKWYKSi99

Take Advantage of Chamber Resources

- Stop by the Chamber Office at 54 Hanover Street to pick up Small Business Saturday signage, stickers, and other swag to decorate your store or display on your windows. These items will help show customers that you are participating in the event and create excitement around your business.
- Download official Small Business Saturday graphics from American Express. These professionally designed images are ready to share on your social media, website, or email newsletters to promote your participation. Grab them here: https://www.americanexpress.co...

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The Greater Manchester Chamber is here to help ensure your business thrives during the holiday season. With Small Business Saturday just around the corner and plenty of resources available, now is the perfect time to engage with your community, increase foot traffic, and boost your sales.

We look forward to seeing how your business is making a mark this holiday season. Whether you’re a downtown shop, an online store, or something in between, we’re here to help amplify your efforts and support you all season long.

Let’s make this holiday season the best one yet for our small business community!

Cole Riel
Director of Small Business and Community Development
Greater Manchester