Dean's Natural Food Market Updates Sustainability-Guided Grocery Experience in Basking Ridge

By Keith Flanagan

Dean’s Natural Food Market announced today a revamped partnership with HowGood, a collaboration that brings food sustainability ratings to their shelves at 25 Mountainview Boulevard in Basking Ridge, New Jersey, empowering local shoppers with a fully transparent grocery experience.

Grocery shoppers in Basking Ridge will now benefit from HowGood’s full rating system, the world’s largest independently researched database of sustainable food, while navigating the aisles. The ratings are displayed next to the price tag and will provide shoppers with a simplified scoring system of the best, most sustainable food products on the shelf. Shoppers now also have free access to HowGood’s new mobile app featuring additional sustainability insights for iPhone and Android users, making it a fully interactive grocery experience.

“Having food that simply tastes great isn’t enough for us or our customers,” said Dean Nelson, owner, Dean’s Natural Food Market. “We want to provide our customers with food that’s produced in the best interest of people and the planet, and HowGood provides us with the information to make that happen.”

As a leader in the grocery industry, Dean’s Natural Food Market will reinforce an ongoing commitment to community and environment in Basking Ridge with HowGood’s ratings, strengthening New Jersey’s history of local agriculture and the growing interest from customers who seek to purchase products made with best practices. Dean’s Natural Food Market is the first grocer in Basking Ridge to provide point of purchase insights reflecting a food product’s overall goodness.

Based on HowGood’s research framework, the ratings incorporate upwards of 70 indicators to evaluate a food product’s overall impact - both social and environmental - derived from a brand’s sourcing standards, production practices, and company conduct over time and others.

For additional information, please visit www.deansnaturalfoodmarket.com or www.howgood.com.