Welcome Fall With Rita's Italian Ice Pumpkin Flavors Near Howell

HOWELL, NJ —If Labor Day weekend is when you make the change from wanting bathing suits and ocean breezes to flannel shirts and bonfires, Rita's Italian Ice is ready to make the switch with you.

The Italian ice and frozen custard company is releasing its fall flavors earlier than ever before, the company announced. Rita's Italian Ice & Frozen Custard, with locations in and near Brick, has its Pumpkin Cold Brew Frozen Coffee and Pumpkin Pie Concrete back on the menu.

Pumpkin Cold Brew Frozen Coffee joins the rest of Rita's Frozen Coffee lineup: Original Cold Brew, Caramel, and Mocha flavors.

Rita's Pumpkin Pie Concrete offers its creamy frozen custard blended with pumpkin crème and pie pieces.

Rita's Pumpkin Cold Brew Frozen Coffee and Pumpkin Pie Concrete are available at all Rita's locations through Sept. 29.

The Howell location is at 4502 Route 9 South and is open from noon-10 p.m.

Other nearby locations include:

• In Brick at 628 Mantoloking Road, open 11 a.m.-11 p.m.
• In Freehold at 47 W Main St., open 11 a.m.-11 p.m.
• In Lakewood at 681 River Ave., open from 9:30 a.m.-12:30 a.m.
• In Point Pleasant at 3009 Route 88, open from noon-10 p.m.

"At Rita's, we are committed to delivering exceptional value and convenience to our guests, and we can't wait for everyone to stop by and experience our Pumpkin Frozen Coffee and Pumpkin Pie Concrete once again this year," said Mark Jenkins, Rita's vice president of marketing.

Rita's signature Italian Ice is made fresh daily on-site and available in a rotating daily selection from over 80 flavors. Other menu items at Rita's include creamy Frozen Custard, signature Gelati, Concretes, Frozen Coffee, Rita's Blenders, milkshakes, and more.