These 2 Hudson County Businesses Are Best At Branding, Survey Says

JERSEY CITY, NJ — In terms of selling themselves with graphics, two small businesses in Jersey City have come out on top.

A company called Piktochart recently commissioned a survey to see which company was best at reaching their audience with imagery. Out of all the businesses in the country, three in New Jersey were among the most popular.

In the poll of 3,013 consumers, Bang Cookies in Jersey City, Little Egg Harbor Soap Company in Marmora, and Kanibal & Co. in Jersey City were among the best.

Bang is a local cookie shop that delivers.

Kanibal & Co. is a store selling gifts, home goods, and apparel.

'Polished Visual Identity'

Three New York City businesses did well also: Big Gay Ice Cream in New York, Fulton Stall Market in Manhattan, and McNally Jackson Books in New York.Infographic showing the best indie business branding in America.

"From storefronts to Instagram feeds, a polished visual identity can mean the difference between being passed over or picked first," said an outreach company for the surveyors.

Find out more about Piktochart here.

America’s Top 10 Best-Branded Independent Businesses, according to Piktochart's survey:

Bourbon Barrel Foods - Louisville, KY

A full-bodied brand rooted in Kentucky bourbon culture. Their packaging
evokes smoky oak barrels and small-batch tradition - a true “Eat Your
Bourbon” experience.

The Salty Donut – Miami & Orlando, FL

With a pastel palette, elevated packaging, and scroll-stopping visuals,
this brand makes donuts look luxurious - and delicious.

Big Island Coffee Roasters – Hilo, HI

Their matte finishes, native storytelling, and island-grown ethos are the ultimate Hawaiian coffee brand combo.

Big Gay Ice Cream – New York, NY

Rainbow graphics, quirky names, and a big personality make this a brand that’s proud, playful, and unmistakable.

Please & Thank You – Louisville, KY

Retro diner charm meets indie coffeehouse vibes - this brand feels nostalgic in all the right ways.

Death & Co – Denver, CO

Elegant and moody with a speakeasy sensibility, this cocktail brand elevates every detail with a noir sophistication.

Aloha Collection – Honolulu, HI

Waterproof bags with a laid-back, sun-soaked aesthetic. Bright, practical, and unapologetically tropical.

The Freckled Hen – Fayetteville, AR

A farmhouse-fresh lifestyle brand that feels handmade and heartfelt, from price tags to product picks.

Parlor Ice Cream Co. – Northampton, MA

Sweet, soft, and oh-so-cute. Their branding turns ice cream into something you’d expect from a boutique design studio.

Bang Cookies – Jersey City, NJ

Bold fonts, chocolate-drip visuals, and over-the-top fun. This brand shouts indulgence - and owns it.