Lawrence Township’s Mercer Mall Will Now Have A New Name

LAWRENCEVILLE, NJ — The popular Mercer Mall on Route 1 will now be rebranded with a new name.

Developers Federal Realty Investment Trust announced that the mall will now be known as “Mercer on One.” The new signage is expected to be installed in early fall 2023.

The rebrand is part of the company’s ongoing investment and commitment to growth in the region.

Located on Route 1 in Lawrenceville, Mercer Mall has been part of the community for over 40 years.

Developers said the new name and updated visual identity promotes an all-in-one destination for shopping, dining and gathering.

For area residents, professionals from surrounding office buildings, and visitors to the area, the shopping center offers more than 50 stores and restaurants making it a must-shop stop.

“For over four decades the shopping center has been a foundation of the Lawrenceville community and culture,” said Jeffrey Fischer, Vice President of Regional Leasing at Federal Realty Investment Trust.

“The rebrand captures the essence of the shopping center’s location and offerings, creating an all-in-one destination for residents and visitors.”

The 551,000 square foot shopping center is currently home to various national retailers including Nike, REI, Nordstrom Rack, ShopRite, Bonefish Grill with additional tenants being announced in the coming months.

The rebrand was led by Ashton Design, a multidisciplinary studio focused on branding and placemaking.

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