PrimoHoagies Opening Newest Location In Morristown

MORRISTOWN, NJ — As residents of Morristown and other New Jersey foodie towns know, Garden State residents adore sandwiches, whether they're called subs or hoagies, or Taylor ham or pork rolls.

And now, Morristown is about to get a new Italian-style sandwich shop to add to the mix.

PrimoHoagies, the gourmet specialty sandwich chain, will open its newest location at 44 Speedwell Avenue.

According to officials, the new shop is planning to open this month, but a specific grand opening date has not yet been assigned.

PrimoHoagies is a Philadelphia-founded sandwich company known for "mouth-watering hoagies piled high with top-quality meats, cheeses, and a unique blend of spices."

The new Morristown location will use the company's new Primo Perks Rewards System.

How it works:

• Visit a participating PrimoHoagies location, give your phone number and enjoy your hoagie.
• Earn points for every dollar you spend on hoagies and trays.
• Every 200 points earned grants you a $10 customer loyalty reward.
• Once you surpass 200 points, your account will return to zero and you can start earning points for your next $10 reward.
• Access to weekly offers.
• Buy one, get one free Primo-sized hoagie for your birthday.
• New guests receive 100 bonus points after your first tracked order after registering.

"When PrimoHoagies first opened our doors in South Philadelphia, we had a passion to develop something different—a hoagie that wasn't just a hoagie—a hoagie that was Primo in every way. When you walk into your Morristown PrimoHoagies, your experience will be authentically different thanks to the Primo Difference," officials said.

PrimoHoagies uses recipes passed down through the generations for its iconic hoagies. It layers Thumann’s meats and cheeses, a secret blend of spices and locally sourced fresh vegetables onto award-winning, seeded rolls that are baked fresh throughout the day.

The casual restaurant’s diverse menu features a variety of cold and hot hoagies, cheesesteaks, wraps, vegetarian options, antipasti salads, chips, drinks, fresh-baked cookies and more.

Situated at 44 Speedwell Avenue, the sandwich shop will be taking over the former location of Playabowls, which closed down last June and relocated to 14 North Park Place.